SAD.co.uk is the UK's premier retailer of dawn simulators and sunriser clocks.

We stock a wide range of of the best dawn simulators including the Phillips Wake Up Light range. The Philips Wake Up Light entry level is great for those on a budget or for those wanting a Sunrise, Sunset and the ability to charge and play their i-pod compatible Philips Wake Up Light - Music

Wake up feeling fresh and ready for action even early on dark winter mornings! A dawn/dusk simulator is a breakthrough for people who must wake before sunrise or just find it difficult waking in the morning. To see the full range then Click Here

They all come with a number of features and all use a simulated sunrise to help you wake more gently. Some of the dawn simulators work with your existing bedside lamp and others have an integral lamp.

Just set the time for your dawn simulator to occur, and your room will gradually fill with a warm sunny glow, replicating the pattern of natural dawn so precisely that your eyes will perceive and react to it as if the sun had come up. You'll wake gently, naturally, with your eyes adapted to room light, feeling ready for action on even the darkest of winter mornings.

At the end of the day, the dusk simulation feature on some models gradually lowers the light level until the room is dark.

All of our dawn/dusk simulators can be programmed to automatically begin their dawn sequences at a specified time.